act which limits the volume of tv commercials went into effect today. cbs 5 reporter mike sugerman joins us live now. mike, how does this change commercial breaks for our viewers? >> reporter: well, for our viewers, it shouldn't change much. we apparently don't do it. but i am here in the nerve center, the heart of the television station, the control room where the commercials are sometimes played and we don't, i am told, make the commercials louder. sometimes producers send in spots that maybe get a little loud but from now on if they do that, they are going to get punished. >> our top story tonight. >> our top story tonight!! >> reporter: sometimes you want tv to be louder. [ screaming ] >> reporter: other times -- >> clap on, clap off -- >> this weekend only, furniture, come by! you can't live without it! >> yeah, i can't. i'm changing the channel. >> reporter: banning loud commercials. who could be against that? >> i don't know. i'm not a big fan for overregulation. >> reporter: there's that. a new law went into effect today making loud commercials -- and i mean loud commer